BIMI MARK CERT

Know whether to buy a VMC or a CMC before you pay a certificate authority.

For email brand and deliverability owners preparing BIMI. Answer trademark, prior-use, and inbox goals. Get a clear certificate path and ship checklist — in your browser, nothing uploaded.

Start VMC/CMC checklist Runs in your browser · nothing uploaded

Trademark vs prior use

VMC needs a registered mark; CMC leans on ~12 months public logo use on a domain you control.

Inbox expectations

Gmail checkmark narratives and Apple Mail docs differ by certificate type — set stakeholders straight.

Shared prerequisites

DMARC enforcement and SVG Tiny P/S still apply either way.

Open the checklist

Answer a few questions. Copy your path and ship checklist.

How to run it

Step-by-step release runbook beside the wizard.

Use cases

Real operator scenarios with who / task / steps / result.

FAQ

Boundaries, privacy, and what this is not.
What this covers (for implementers)
  1. VMC — Verified Mark Certificate via trademark evidence.
  2. CMC — Common Mark Certificate via prior-use evidence.
  3. GMC — government mark path when applicable.
  4. Not covered — purchasing the cert for you, legal trademark advice, or guaranteed inbox display.

Not legal advice. Not affiliated with the vendors named. Re-read live official docs the week you ship.